Mersedeh
Jorjani

I'm a Principal Technical Writer at Salesforce, and I'm known as a fixer. New product with no content foundation? Tangled help set that nobody has touched in years? That's my corner. I find the shape of the problem, build the content strategy, and deliver work that actually moves people forward.

The way I approach problems is a bit unusual. I instinctively trace things back: the decisions that were made, the patterns that formed, the history that explains why something is the way it is today. That context is where I find the real answer. It also fuels how I generate ideas: I tend to spot connections between things that look unrelated, and those unexpected links often lead to solutions that aren't obvious. Once I find a direction, I'm not satisfied with functional. I want to find what's already working and make it exceptional.

I thrive in complexity. The more moving parts, the more I want to figure out the optimal configuration: who should own what, how the pieces fit together, what can be simplified without losing anything that matters. I do this best when I'm genuinely invested in the people I'm working with, which means I form deep partnerships with engineers, PMs, and designers rather than just collecting requirements. That trust is where the best work comes from.

Now, the power of AI is just another arrow in my quiver. I've built workflows that automate the slow parts of documentation (generating tracked-change PDFs from ditamaps, producing redirect tables for large refactors, batch-processing images) and I've shared those AI wins across my teams. I see AI as leverage, not a shortcut, and I use it to go further and faster on work that matters.

Before Salesforce, I doubled email open rates through A/B-tested subject lines as a copywriter, and earlier worked as an architectural conservator and academic editor, careers that sharpened my instinct for precise, purposeful language. I also write about the third-culture experience at third-culture.org.